How to design a memorable logo

Or, how to design a brand that works. The idea of this post came to me as I worked with a recent client. The client required a website for a brand new initiative competing in a very competitive industry. So logically, the site needed to look professional and stand out from the crowd. One of … Continued

Book Cover Design for Aenspire Publishing

Update: You can now purchase “Destiny” from Amazon, click here. Since leaving the agency environment where I focussed more on quality control over a team of web and graphic designers, I have really enjoyed getting back to doing graphic design work alongside website design. Aenspire have published several books now via the Amazon Self-publishing platform. … Continued

Should I use Shopify for my website?

Should I use Shopify to sell online? This is a question we are often asked, and unfortunately it is not a “yes/no” answer. What is Shopify? Shopify is a hosted ecommerce platform that was developed to enable fast and easy website creation for companies that want to sell online. There is no set-up fee, but … Continued

Paid-for website traffic… too good to be true?

You betcha! Buyer beware. UPDATE: A kind reader has informed us that Express Flux also goes by the name Conversionease.Let us know if you see them advertising by any other names. The following is a personal review of Express Flux for Shopify. Recently a client emailed me an offer they had received via their website … Continued