How to Improve Your Local SEO & Get Found in Taupo

Imagine this: a visitor arrives in Taupo, searching for a café with great coffee and a stunning lake view. They whip out their phone and type “best cafés in Taupo.” What happens next? A list of local businesses appears on their screen, and within minutes, they’re walking through the doors of one lucky café.

This is the power of Local SEO – the ability to connect your business with potential customers at the exact moment they’re searching for what you offer. Whether you’re a café, a boutique, a plumber, or a florist in Taupo, Local SEO is the secret to ensuring your business gets noticed in the increasingly competitive online space.

But Local SEO isn’t just about showing up in search results – it’s about showing up in the right search results. It’s about getting found by people in Taupo who are ready to engage with your business, whether they’re locals looking for regular services or tourists exploring the town.

In this article, we’ll explore actionable strategies to help you improve your Local SEO, from optimising your Google My Business profile to crafting content that resonates with the Taupo community. By the end, you’ll have a roadmap to make your business more visible online, attract more customers, and grow your presence in our beautiful lakeside town.

Table of Contents

1. Introduction
2. Understanding Local SEO
3. Setting Up and Optimising Your Google My Business Profile
4. Leveraging Local Keywords
5. Building Local Backlinks
6. Creating Localised Content
7. Optimising for Mobile
8. Using Social Media for Local Engagement
9. Monitoring and Improving Your Local SEO Efforts

1. Understanding Local SEO

Local SEO is a powerful digital marketing strategy that helps your business become more visible to potential customers in your local area. Unlike traditional SEO, which focuses on improving your website’s ranking on a global scale, Local SEO is all about targeting the specific audience in your immediate geographic location—in this case, Taupo.

Why is Local SEO Important for Taupo Businesses?

Local SEO is essential for small and medium-sized businesses that rely on local customers, such as cafes, florists, or tradespeople. With so many customers using search engines to find nearby businesses, having a strong local presence can make the difference between a thriving business and one that struggles to attract foot traffic.

For example:

• Mobile searches like “plumber near me” or “best restaurants in Taupo” often lead to immediate customer action.
• Google prioritises showing local results, especially for queries with clear geographic intent. This means businesses with optimised Local SEO are more likely to appear in the coveted “local pack” (the box of three business listings that often appears at the top of Google search results).

How Search Engines Prioritise Local Results

Search engines like Google use a combination of factors to determine which businesses to display in local search results. Some of the most important factors include:

• Proximity: How close your business is to the person searching.
• Relevance: How well your business matches the search query.
• Prominence: How well-known and credible your business is, as determined by reviews, links, and online mentions.

By optimising your online presence for these factors, you can ensure your business is not only visible to local searchers but also stands out as a trusted and relevant option.

The Benefits of Local SEO for Your Business

• Increased Visibility: Appearing in local search results and maps ensures more people discover your business.
• Higher Website Traffic: Local SEO drives traffic from users who are more likely to convert into customers.
• Foot Traffic Boost: A strong online presence translates into more people visiting your physical location.
• Competitive Edge: Small businesses in Taupo can gain an edge over competitors by consistently appearing in local search results.

2. Setting Up and Optimising Your Google My Business Profile

Your Google My Business (GMB) profile is the cornerstone of a successful Local SEO strategy. It’s the first thing potential customers see when they search for your business or related services on Google. Think of it as your business’s online storefront—it needs to be welcoming, accurate, and informative.

Why Google My Business is Crucial

Google My Business profiles are prioritised in local search results, especially in the “local pack” (the top three listings shown with a map). A fully optimised GMB profile can:

• Drive more traffic to your website.
• Increase foot traffic to your physical location.
• Boost your credibility through reviews and ratings.

If you don’t have a GMB profile yet, you could be missing out on customers who are actively searching for businesses like yours.

How to Set Up Your Google My Business Profile

Getting started is simple and free:

1. Create an Account: Go to Google My Business and sign in with your Google account.
2. Add Your Business Details:
   • Business name
   • Address (important for appearing on Google Maps)
   • Phone number
   • Website URL
3. Verify Your Business: Google will send a verification code by post to your business address. Once verified, your profile will go live.
4. Add Photos: Upload high-quality images of your premises, products, and team to make your profile more engaging.

Tips for Optimising Your GMB Profile

To maximise the impact of your GMB listing, ensure it’s fully optimised:

1. Keep Information Accurate and Up to Date
   • Make sure your contact details, business hours, and location are always correct.
   • Update hours for public holidays or special events to avoid confusion.
2. Choose the Right Business Categories
   • Select the most relevant categories for your business (e.g., “Florist” or “Plumber”).
   • You can add multiple categories if your business spans several areas.
3. Add High-Quality Photos
   • Include photos of your products, services, and location.
   • Use appealing images that showcase your business at its best—customers often decide based on visuals.
4. Encourage Reviews
   • Ask satisfied customers to leave reviews on your GMB profile. More reviews can improve your ranking in local search results.
   • Respond to reviews, both positive and negative, to show you value customer feedback.
5. Leverage Posts and Updates
   • Use the “Posts” feature to share updates, promotions, or news. For example, a florist could post about seasonal flower arrangements or holiday specials.
   • Posts keep your profile active and engaging.
6. Utilise the Q&A Section
   • Monitor and respond to customer questions. Be proactive by adding FAQs about your business.

The Power of a Well-Optimised GMB Profile

A fully optimised GMB profile doesn’t just make it easier for people to find you—it helps establish trust. When potential customers see a well-maintained profile with accurate details and positive reviews, they’re more likely to choose your business over a competitor’s.

3. Leveraging Local Keywords

Keywords are the foundation of any successful SEO strategy, and local keywords are no exception. These are search terms that include location-specific words, such as “best restaurants in Taupo” or “wedding flowers Taupo.” By optimising your website and content with local keywords, you can significantly improve your chances of appearing in local search results.

Why Local Keywords Matter

Local keywords help search engines understand your business’s relevance to people in a specific area. When someone searches for a product or service near them, Google uses keywords to match their query with businesses that are nearby and relevant.

For example:

• A florist in Taupo could target keywords like “flower delivery Taupo” or “wedding bouquets Taupo.”
• A café might focus on “coffee shop near Lake Taupo” or “breakfast in Taupo.”

Using the right local keywords ensures that your business is visible to the people most likely to become your customers.

How to Research Local Keywords

Finding the right local keywords is essential for targeting your audience effectively. Here’s how you can identify them:

1. Use Keyword Research Tools
   • Tools like Google Keyword Planner, Ubersuggest, or SEMrush can help you find search terms that include your location.
   • Look for keywords with high search volume and low competition.
2. Think Like Your Customers
   • What would someone type into Google to find your business? For example, a plumber might consider “emergency plumber Taupo” or “pipe repairs Taupo.”
3. Analyse Competitor Keywords
   • Check what keywords your competitors are using. This can give you ideas and help you understand what works in your area.
4. Focus on Long-Tail Keywords
   • Long-tail keywords (phrases with three or more words) are often less competitive and more targeted, such as “affordable wedding venues in Taupo” or “best family-friendly activities Taupo.”

Where to Use Local Keywords

Once you’ve identified your target keywords, the next step is to use them strategically throughout your website and online presence:

1. On Your Website
   • Include keywords in page titles, meta descriptions, and headers.
   • Use them naturally in your content, such as blog posts, service pages, or product descriptions.
   • Don’t overuse keywords—keep the text natural and reader-friendly.
2. In Your Google My Business Profile
   • Add local keywords to your business description and posts.
   • For example, a café could write: “Enjoy freshly brewed coffee and homemade treats at our café near Lake Taupo.”
3. In Blog Content
   • Write articles that target local keywords, such as “Top Wedding Venues in Taupo” or “5 Must-Visit Cafes by Lake Taupo.”
   • Blogs not only improve SEO but also provide valuable information to your audience.
4. In Image Descriptions and Alt Text
   • Optimise images by including local keywords in file names and alt text (e.g., “wedding-flowers-taupo.jpg”).
5. In Backlinks
   • When other websites link to yours, try to ensure the anchor text includes local keywords (e.g., “best florist in Taupo”).

4. Building Local Backlinks

Backlinks—links from other websites to yours—are a critical factor in SEO, and they play an equally important role in Local SEO. When reputable local websites link to your business, it signals to search engines that your business is trusted and relevant to the Taupo area. This can boost your rankings in local search results and help you stand out from the competition.

Why Local Backlinks Matter

Local backlinks not only improve your SEO but also help you establish connections within your community. These links:

• Increase your website’s authority in the eyes of search engines.
• Highlight your relevance to the Taupo region.
• Drive referral traffic from people visiting the sites that link to yours.

For example, a florist in Taupo featured in a local blog about wedding planning could benefit from both SEO gains and direct traffic from readers of that blog.

How to Build Local Backlinks

Securing local backlinks requires a mix of creativity and relationship-building. Here are some effective strategies:

1. Partner with Local Businesses
   • Collaborate with complementary businesses in Taupo. For instance, a florist could partner with wedding venues to feature each other on their websites.
   • Exchange backlinks or work together on joint promotions.
2. Get Listed in Local Directories
   • Submit your business to local directories like the Taupo Chamber of Commerce or regional business listings.
   • Ensure your contact information and website URL are accurate.
3. Engage with Local Blogs and Media
   • Reach out to local bloggers or media outlets and offer to contribute guest articles or interviews.
   • For example, a café could pitch a story about how they source ingredients locally.
4. Sponsor Local Events or Organisations
   • Sponsoring a Taupo event or community group often comes with a link on their website.
   • This not only improves your SEO but also demonstrates your involvement in the community.
5. Leverage Social Proof
   • Encourage customers to mention your business in online posts or reviews.
   • If they link to your site, it can help build backlinks and improve visibility.
6. Create Shareable Content
   • Develop localised content that other sites will want to link to, such as:
     • “Top 10 Things to Do in Taupo This Summer.”
     • A guide to the best local wedding vendors.
     • Infographics or interactive tools.
7. Build Relationships with Local Influencers
   • Work with Taupo-based influencers who can link to your business in their content.
   • For example, a photographer could feature your business in a blog post about scenic wedding spots in Taupo.

Tips for Getting High-Quality Backlinks

• Focus on Relevance: Links from Taupo-related sites are more valuable than general links.
• Prioritise Authority: Seek links from reputable local sources like established blogs, news outlets, or government sites.
• Avoid Spammy Links: Never purchase backlinks or use low-quality link farms. These can harm your SEO rather than help.

The Impact of Local Backlinks

Strong local backlinks not only improve your website’s authority but also build trust among potential customers in Taupo. By establishing connections with other local businesses and organisations, you create a network of support that benefits your business both online and offline.

5. Encouraging Reviews and Ratings

Online reviews and ratings are among the most influential factors in Local SEO. They not only affect how search engines rank your business but also play a crucial role in building trust with potential customers. Positive reviews can be the tipping point that convinces someone to choose your business over a competitor’s.

Why Reviews Matter for Local SEO

Google and other search engines use reviews as a signal of a business’s credibility and quality. Here’s how they impact your Local SEO:

• Higher Rankings: Businesses with more positive reviews tend to rank higher in local search results.
• Increased Clicks: High ratings and glowing reviews encourage users to click on your listing.
• Customer Trust: Reviews act as social proof, showing potential customers that others have had great experiences with your business.

Strategies to Encourage Customer Reviews

Building a steady stream of reviews takes time and effort, but the results are worth it. Here’s how to encourage your customers to leave reviews:

1. Ask Directly
   • After a positive interaction or successful sale, politely ask your customers to leave a review.
   • Example: “We hope you’re happy with your [product/service]! If you have a moment, we’d appreciate it if you could leave us a review on Google to share your experience.”
2. Make It Easy
   • Provide direct links to your Google My Business or other review platforms.
   • Include these links in follow-up emails, on your website, or even on receipts.
3. Offer a Friendly Reminder
   • Add a polite reminder to leave a review in your email signature or on your invoices.
   • Example: “We love hearing your feedback! Leave us a review on Google.”
4. Create Incentives
   • While you can’t pay for reviews, you can offer small incentives for leaving honest feedback, such as entry into a prize draw.
   • Example: “Leave a review this month and go in the draw to win a $50 gift voucher!”
5. Engage on Social Media
   • Encourage followers to share their experiences and tag your business. Respond to their posts to build a stronger connection.

Responding to Reviews

How you handle reviews—both positive and negative—can significantly influence your reputation.

1. Respond to Positive Reviews
   • Thank customers for their feedback and mention something specific about their experience.
   • Example: “Thank you for your kind words, Sarah! We’re thrilled you enjoyed your bouquet. We look forward to helping you again!”
2. Address Negative Reviews Professionally
   • Stay calm and avoid being defensive.
   • Acknowledge the customer’s concerns, apologise if necessary, and offer a solution.
   • Example: “We’re sorry to hear about your experience, John. Please contact us directly so we can make things right.”

Where to Focus Your Review Efforts

While Google reviews are the most impactful for Local SEO, don’t overlook other platforms:

• Facebook: Useful for building social proof.
• TripAdvisor or Yelp: Ideal for hospitality or tourism businesses.
• Industry-Specific Sites: For example, florists might benefit from reviews on wedding-focused platforms.

The Long-Term Benefits of Positive Reviews

• Higher Local Rankings: Search engines reward businesses with active, positive reviews.
• Increased Trust: Customers trust businesses with higher ratings and authentic reviews.
• Stronger Community Presence: Engaging with your reviewers shows that you value customer feedback, building stronger relationships within the Taupo community.

6. Creating Localised Content

Creating content that resonates with your local audience is a powerful way to improve your Local SEO. By addressing topics and interests specific to Taupo, you can engage your target audience and demonstrate your business’s relevance to the community. Localised content not only attracts potential customers but also signals to search engines that your website is closely tied to the Taupo area.

NOTE: If you had not realised already, this blog article is in fact a good example of local content. The aim of this article is to rank well in Google for local Taupo searches about SEO.

Why Localised Content Matters

Localised content helps you:

• Attract the Right Audience: People searching for services in Taupo are more likely to engage with content tailored to their location.
• Build Authority: Sharing valuable, location-specific insights establishes your business as a trusted resource in the community.
• Boost Local SEO Rankings: Search engines prioritise content that is relevant to the user’s geographic location.

Ideas for Localised Content

Here are some effective ways to create content that connects with your audience in Taupo:

1. Highlight Local Events
   • Write about upcoming events in Taupo, such as the Ironman New Zealand or the Lake Taupo Cycle Challenge.
   • Example: “Top Tips for Visitors to the Taupo Ironman: Where to Stay, Eat, and Relax.”
2. Create Local Guides
   • Publish helpful guides for locals or tourists.
   • Example: “The Ultimate Guide to Exploring Lake Taupo: Activities, Cafes, and Hidden Gems.”
3. Share Success Stories
   • Feature stories about how your business has served the local community.
   • Example: A florist could write about providing flowers for a well-known wedding venue in Taupo.
4. Collaborate with Local Influencers
   • Partner with Taupo-based bloggers or social media influencers to create content that highlights your business.
5. Spotlight Local Issues
   • Discuss local topics or challenges, and position your business as part of the solution.
   • Example: A plumber could write a post about “How to Prevent Pipe Freezing During Taupo’s Cold Winters.”

Optimising Local Content for SEO

To ensure your localised content ranks well, follow these SEO best practices:

1. Include Local Keywords
   • Use location-specific terms, such as “wedding flowers in Taupo” or “best breakfast spots near Lake Taupo.”
   • Naturally integrate these keywords into your titles, headers, and body text.
2. Use Structured Data
   • Add schema markup to your pages to help search engines understand your content’s connection to Taupo.
3. Incorporate Visuals
   • Use photos or videos of Taupo landmarks, events, or your business in action. Don’t forget to optimise image alt text with local keywords.
4. Link to Local Resources
   • Include links to local websites, such as Taupo tourism sites or community organisations. This helps establish relevance and builds relationships with other businesses.
5. Encourage Engagement
   • Include calls-to-action that invite readers to comment, share, or visit your business.
   • Example: “What’s your favourite activity in Taupo? Let us know in the comments below!”

Examples of Local Content Topics

Here are a few tailored ideas for Taupo businesses:

• “How to Choose the Perfect Bouquet for Weddings in Taupo”
• “The Best Cafes in Taupo for Families”
• “A Local’s Guide to Taupo’s Top Hiking Trails”
• “Seasonal Maintenance Tips for Homes in Taupo’s Climate”

The Long-Term Benefits of Localised Content

Creating localised content not only improves your Local SEO but also positions your business as a valuable part of the Taupo community. By consistently publishing relevant, engaging content, you can attract more customers, increase your visibility, and build lasting relationships with the people in your area.

7. Optimising for Mobile

Mobile optimisation is no longer optional—it’s essential for any business looking to thrive in local search results. Most local searches happen on mobile devices, often while users are on the go and looking for immediate answers. Ensuring your website is mobile-friendly can significantly enhance your Local SEO and convert more visitors into customers.

Why Mobile Optimisation is Crucial for Local SEO

• Google Prioritises Mobile-Friendly Websites: Google uses mobile-first indexing, meaning it evaluates the mobile version of your site when determining rankings.
• Local Searches are Mobile-Driven: Many searches for local businesses, such as “cafes near me” or “best plumbers in Taupo,” are conducted on mobile devices.
• Improved User Experience: A mobile-friendly website ensures users can easily navigate your site, increasing the likelihood they’ll engage with your business.

Key Features of a Mobile-Friendly Website

To optimise your website for mobile users, focus on these essential features:

1. Responsive Design
   • Ensure your website adjusts seamlessly to different screen sizes, from smartphones to tablets.
   • Test your site across various devices to confirm it looks and functions well.
2. Fast Loading Times
   • Mobile users expect pages to load quickly. Studies show that a delay of even a few seconds can lead to higher bounce rates.
   • Optimise images, minimise code, and leverage browser caching to speed up your site.
3. Click-to-Call Buttons
   • Make it easy for users to contact you by including clickable phone numbers.
   • Example: A button saying “Call Us Now” that automatically dials your number.
4. Readable Text and Buttons
   • Ensure text is large enough to read without zooming and that buttons are easy to tap.
   • Avoid overcrowding the screen with small links or elements.
5. Simplified Navigation
   • Use a clean, easy-to-follow menu designed for touch screens.
   • Include key features like “Contact Us,” “Services,” and “About Us” in prominent positions.

Mobile SEO Best Practices

In addition to creating a mobile-friendly design, follow these SEO strategies to optimise your site for mobile users:

1. Optimise for Local Keywords
   • Incorporate local keywords into titles, meta descriptions, and headings.
   • Example: “Best Florist in Taupo – Same-Day Delivery Available.”
2. Ensure Google Maps Integration
   • Embed a Google Map on your website to help users find your business location easily.
   • Add your NAP (Name, Address, Phone number) on every page.
3. Use Structured Data
   • Implement schema markup to highlight important details like your address, hours of operation, and customer reviews. This helps search engines display your information more effectively in local search results.
4. Test Mobile Usability
   • Use tools like Google’s Mobile-Friendly Test to identify and fix any issues.
   • Regularly check for broken links or outdated features that could frustrate users.
5. Enable AMP (Accelerated Mobile Pages)
   • For content-heavy pages like blogs, AMP ensures they load faster on mobile devices, improving user experience and search rankings.

The Impact of Mobile Optimisation

When your website is optimised for mobile, it:

• Increases the likelihood of appearing in local search results.
• Improves user engagement, leading to more enquiries and conversions.
• Builds trust with potential customers who value a seamless browsing experience.

Mobile optimisation is a must-have for businesses in Taupo looking to attract on-the-go customers and improve their Local SEO.

8. Using Social Media for Local Engagement

Social media is a powerful tool for boosting your Local SEO efforts. While it doesn’t directly impact search rankings, it plays a significant role in driving traffic, increasing visibility, and fostering community engagement. For businesses in Taupo, social media provides a platform to connect with locals and tourists alike, making it easier to promote your products and services.

The Connection Between Social Media and Local SEO

Social media helps your Local SEO strategy by:

• Driving traffic to your website through shared posts and links.
• Increasing brand awareness and fostering trust within your local community.
• Encouraging user engagement, which signals relevance to search engines.

Engaging with the Taupo Community on Social Media

To make the most of your social media presence, focus on building connections with the local audience. Here’s how:

1. Post Localised Content
   • Share updates, stories, and events relevant to Taupo.
   • Highlight your involvement in local activities or collaborations with other businesses.
2. Promote Local Events
   • Post about Taupo events you’re attending or sponsoring, such as the Lake Taupo Cycle Challenge or local markets.
   • Use event hashtags to reach a broader audience.
3. Leverage Geotags and Hashtags
   • Add geotags to your posts so they appear in location-based searches.
   • Use relevant hashtags like #TaupoNZ, #LakeTaupo, or #SupportLocalTaupo to connect with local users.
4. Run Social Media Campaigns
   • Organise giveaways or promotions exclusively for Taupo residents.
   • Encourage users to tag your business or share posts to increase visibility.
5. Engage with Followers
   • Respond to comments, messages, and reviews promptly to show your audience you value their input.
   • Interact with other local businesses and influencers to build relationships.

Social Media Platforms to Prioritise for Local SEO

1. Facebook
   • Use Facebook to create a local business page, post updates, and run targeted ads focused on Taupo.
   • Join local community groups to engage with potential customers.
2. Instagram
   • Showcase visually appealing content like product photos, behind-the-scenes videos, or shots of Lake Taupo.
   • Use Instagram Stories to highlight promotions or events in real time.
3. Google Business Profile Posts
   • Regularly update your Google My Business profile with posts about offers, events, or announcements.
4. LinkedIn
   • For B2B businesses, use LinkedIn to network with other local professionals and share industry-related content.

Tracking Your Social Media Success

Monitor your social media efforts to understand what works best for engaging with the Taupo audience:

• Use analytics tools to track likes, shares, and click-through rates.
• Pay attention to posts with high engagement and replicate their success.

By using social media strategically, you can strengthen your Local SEO, build a loyal customer base, and increase your business’s visibility in Taupo.

9. Monitoring and Improving Your Local SEO Efforts

Local SEO isn’t a one-time task—it’s an ongoing process that requires regular monitoring and adjustments. By tracking your efforts and making data-driven improvements, you can ensure your business stays visible in local search results and continues to attract customers in Taupo.

Why Monitoring is Essential for Local SEO

Search engine algorithms and customer behaviours are constantly changing. Monitoring your Local SEO performance allows you to:

• Identify what’s working and what needs improvement.
• Stay ahead of competitors by adapting to trends.
• Maintain consistent visibility in local search results.

Key Metrics to Track for Local SEO Success

To measure the effectiveness of your Local SEO strategy, focus on these metrics:

1. Google My Business Insights
   • Track how often your GMB profile appears in search results.
   • Monitor actions like website clicks, phone calls, and requests for directions.
2. Local Search Rankings
   • Use tools like BrightLocal or SEMrush to track your rankings for local keywords (e.g., “best florist in Taupo”).
3. Website Traffic
   • Use Google Analytics to monitor the volume of traffic from local searches.
   • Check which pages are most popular among local visitors.
4. Customer Reviews
   • Keep an eye on the number and quality of reviews on platforms like Google and Facebook.
   • Respond to new reviews promptly to show engagement.
5. Social Media Engagement
   • Measure likes, shares, and comments on posts targeting the Taupo community.
   • Track referral traffic from social media platforms to your website.

Tools to Help Monitor Local SEO

1. Google Search Console
   • Provides insights into how your website is performing in search results.
   • Highlights any errors or issues that may affect your Local SEO.
2. Google My Business Dashboard
   • Offers detailed analytics about how customers interact with your GMB profile.
3. Local SEO Tools
   • Use platforms like Moz Local, BrightLocal, or Yext to manage and monitor your local listings.

How to Continuously Improve Your Local SEO

1. Update Your Google My Business Profile
   • Regularly refresh your business hours, photos, and posts.
   • Add new services or products as your business evolves.
2. Expand Your Local Keywords
   • As your business grows, research new local keywords to target.
   • For example, a café could expand from “coffee shop Taupo” to “best brunch Taupo” or “vegan cafes in Taupo.”
3. Create Fresh Localised Content
   • Publish blog posts or guides that address current events or trends in Taupo.
   • Example: “5 Best Things to Do in Taupo This Summer.”
4. Encourage Ongoing Reviews
   • Continuously ask customers for reviews to keep your profile active and relevant.
5. Monitor Competitors
   • Keep an eye on what local competitors are doing.
   • Look for opportunities to differentiate your business or improve your approach.

The Benefits of Regular Monitoring and Optimisation

By consistently tracking and refining your Local SEO strategy, you can:

• Maintain a strong presence in local search results.
• Adapt quickly to changes in the market or search algorithms.
• Ensure your business continues to attract local customers and stand out in Taupo.

Monitoring and improving your Local SEO is an ongoing effort, but the rewards are well worth it. With regular analysis and adjustments, you can stay ahead of the competition and make sure your business remains a top choice for locals and visitors alike.